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After 10 million sales and record-breaking critical acclaim, Baldur's Gate 3 CEO explains the secret to the RPG's success: 'Treat your players as you would like to be treated'

Baldur's Gate 3's success is attributed to its strong player community and word-of-mouth marketing. The studio values long-term thinking over short-term profit and prioritizes player satisfaction. Despite its success, Larian Studios has no plans for a sequel or DLC for Baldur's Gate 3 and is instead focusing on two new original IP games.

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Baldur's Gate 3 was a runaway success both critically and commercially, and now its CEO has explained his philosophy behind treating the RPG's ever-growing community.

In an interview with GamesIndustry.biz after Baldur's Gate 3's record-breaking win at the BAFTAs, Swen Vincke was asked how his team went about building momentum for the game, and then maintaining that strong start. What he offered was "a very Catholic answer - treat your players as you would like to be treated, that's it."

"We had the best marketing campaign in the world," he continues, "which was our players talking about it. We had over a million players from the first week that were talking to their friends about the game." Leaning on his time at Paradox Interactive, Vincke explains that "there's this old rule I once picked up [...], that if you take your pre-orders and multiply it by ten, you know what you essential audience is going to be."

Later in the interview, after discussing the importance of long-term thinking over short-term profit-seeking - something that Vincke has railed against since the release of the game - Vincke talks about the amount of work that's gone into Baldur's Gate 3 since release: "We updated it, we added new content - I think word of mouth is doing its job. There's a lot of epople telling their friends that they should try BG3, so we're definitely seeing a lot of new players getting on board with it. I mean, our marketing strategy was word of mouth. We said, if you get critical acclaim in word of mouth, the rest will follow."

The rest has certainly followed. At GDC, it was confirmed that Baldur's Gate 3 seemed well ahead of even Vincke's estimates, eclipsing ten million sales. And while no Larian-made sequel or DLC is on the horizon, the studio's next two games - based around original IP - are certainly in a very healthy place.

Vincke said earlier this year he'd "finally figured out" the first act of his next project.