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Amazon Prime Day iPad deals 2024: everything we expect to see this year
Amazon Prime Day iPad deals are live, offering deep discounts on various models. Expect significant savings on the latest 10th-generation iPad, iPad Air (M2), and iPad Pro (M4).
Amazon Prime Day iPad deals were hit with a curveball last month. We now have brand new iPad Air and iPad Pro tablets on the shelves, and their previous generation counterparts are getting a little harder to find. Since the M2 iPad Air hit the shelves, for example, the 64GB M1 model has been all but struck off the market - you'll still find some higher-capacity models discounted, but we don't expect them to last until Prime Day. That, plus a new price reduction on the 10th-generation iPad, means this year's offers are a little up in the air right now.
iPads are more than everyday streaming screens. In fact, many make up some of the best gaming tablets on the market right now. That's why we've been tracking Prime Day iPad deals for so many years - if you're after a big-screen Remote Play or Game Pass Cloud Gaming device, there's no better way to do it. We actually watch these prices year-round, ticking off record lows and matching different retailers' bundle options. That means we know a deal actually worth buying when we spot one - and we'll be bringing them all here to you when the time comes.
Until then, we're rounding up all the tips and tricks we've picked up over years of watching Prime Day gaming deals. You'll find everything we expect to see from Prime Day iPad deals in 2024 just below, and all the best discounts from last year to measure your budget against.
With four new iPad models on the shelves (two size options for both the Air and Pro), we're not expecting too many major savings on 2024's iterations. However, the 10th-generation iPad, 9th-generation iPad, and iPad Mini are all looking a little older compared to their newer siblings. While savings might be sparse further up the price range, then, we could see some particularly strong rates at the cheaper end of the scale.
We're taking you through each model just below, with all our predictions in one place.
iPad 9th generation
MSRP: $329 / £369
Expected price: $229.99 / £289
The base-level iPad is always the go-to for any deal-hunter. With a relatively affordable price tag, and a jack of all trades nature, it's the perfect starter device for anyone who just needs to browse the web, stream some content, and play some lighter games. Bumping up to a 64GB base storage (the previous generation only offered 32GB), the 2021 model has been a little more stubborn to price drops than its ancestors.
Thankfully we've seen that price crumbling even further than its predecessors in the latter half of 2023 and in the first months of 2024. The lowest we've spotted so far was 20 off the previous 229.99 rate to return to the shelves this summer. The 9th generation model has been available for 20 coupon or on-page saving isn't a stretch.
Over in the UK, things aren't looking so hot. The 2021 iPad took an age to start dropping its price tag across the Atlantic, sticking close to a £319 RRP for most of its first year. We did see some reprieve in July's Prime Day sales, though - in the form of a £299 sale price. That was dipped a little further to £287 later on in the year - giving us hope for a little extra off the £300 position we see day to day here.
iPad 10th generation
MSRP: $349 / £349
Expected price: $329 / £329
The latest base model iPad launched at a lofty 349 / £349. Considering this tablet was on sale for $399 in previous Prime Day iPad deals that's big news.
It means we won't see too many material savings on this new price tag come the summer, though. While we've already seen savings reaching that £329 threshold in the UK, the US is still hugging close to 340. This won't be a 329 / £329 if the sale hits right.
iPad Mini
MSRP: $499 / £479
Expected Price: $379 / £459
The iPad Mini 6 doesn't quite have the same urgency behind it as the 10.2-inch model. We don't see annual refreshes on this line and there's still some serious value packed into that price proposal. Still, in the US we've seen Black Friday's 100 discount we would expect to see more of over Prime Day, potentially with a further 379 record low we saw in last year's sale.
We haven't seen the UK's record low £459 price on the iPad Mini 6 in some time, with the 64GB model holding onto a sales figure of between £465 and £475 for most of its life so far. That means we would expect to see that £20 discount over the £479 RRP return in the fall, though it would be slightly too optimistic to expect anything more from this year's iPad Mini deals.
iPad Air (M2) 11-inch
MSRP: $599 / £599
Expected Price: $569 / £579
iPad Air (M2) 13-inch
MSRP: $799 / £799
Expected Price: $769.99 / £769
The new 11-inch iPad Air M2 has already seen a few taster discounts in the US, dropping down to 569 here in the summer. Over in the UK, the same model hasn't seen any major savings yet. With US prices dropping quite quickly, we're still optimistic for a smaller discount during the thick of this year's sales with around £20 off.
The larger model has also seen similar savings, dropping to 30 discount doesn't look too shaky, though, and considering the rates of previous releases' discounts we don't expect a significant improvement over Prime Day.
iPad Air (M1)
MSRP: $599 / £669
Expected Price: $399 / £519
Where does that leave the previous generation iPad Air M1? Pretty far down the pecking order. The M1 model has seen massive discounts in the US since the new version landed, taking a 399. It's already been swept off the shelves, though, and at the time of writing the cheaper 64GB model is unavailable at Amazon. We're still seeing some 256GB options up for grabs but whether these will stick around until the summer sale also remains to be seen. If you want a larger storage device, then, it could be worth keeping an eye on these older devices. A 599 recently, keeping it competitive against the new model's $599 128GB base price.
The M1 iPad Air was so expensive in the UK, discounts have only brought it down to £519 so far - and considering the £599 price of the 11-inch M2 model we'd recommend opting for the newer release.
iPad Pro (M4) 11-inch
MSRP: $999 / £999
Expected Price: $949.99 / £979
iPad Pro (M4) 13-inch
MSRP: $1,299 / £1,299
Expected Price: $1,199 / £1,199
The new iPad Pro M4 sits at a very similar MSRP to its previous generation, which means we can expect to see the kinds of savings in this first Prime Day as we did back in 2022. Considering the 11-inch model has already hit that 50 discount is heading the US's way come the summer - and that discount could even be improved with additional coupons on the day, shaving an additional 50 off the price. We saw similar efforts in previous models, but we'll have to see how 2024's releases fare in the run-up.
The UK hasn't seen any major discounts on the 11-inch model so far. That doesn't mean they're not heading our way, but we're more conservative in our predictions across the pond.
We've gone a little more optimistic in our Prime Day predictions for the iPad Pro. The fact that the M2 model is still so powerful, even against the M4, and that the new wave of Pros doesn't add too much additional functionality could mean we hit these kinds of sale prices a little quicker. The previous generation pretty much lived at this 100 / £100 discount in the summer.
If you're more interested in picking up an older device you could stand to save plenty of cash. These 2022 models were on the shelves for far less than the new M4 versions when Apple launched its new tablets onto the scene. However, they've largely been picked off the market now and you might struggle to find them in stock. We'd recommend grabbing one of these before Prime Day - as availability is already pretty scarce and what little stock does remain likely won't hold out for the summer festivities.
Amazon Prime Day dates are a closely guarded secret until we're just a couple of weeks out from the main event. However, the retailer has also stuck to a pretty rigid timeline in the past couple of years. That means we're expecting to see Prime Day iPad deals hitting the shelves around the second week in July - in keeping wth previous sales.
The short answer is yes, you'll need an Amazon Prime membership to take advantage of this year's offers. However, there's a longer answer in here as well.
If you're not planning on picking up a new subscription for the sale, it's worth noting that other retailers often try to compete with the global online giant, launching their own sales over the same two day period. That means you'll find many of the best Prime Day iPad deals price matched at a range of other sites. In the US, we'd recommend keeping an eye on Walmart, Best Buy, and Target, and in the UK we expect Currys, Very, and Argos to get involved as well.
Of course, you can always keep things simple and shop in one place *without *paying for the necessary Prime membership. Amazon often offers Prime free trials around its sales as a way to encourage more shoppers, so time it right and you could be browsing the virtual aisles without having a paid subscription.
Thankfully, the current iPad lineup is easy to navigate in terms of who each model is aimed at. Apple's luxury tablets span from 1,500 in some cases, but not everyone is going to need the power of those premium Pro models. Whether you're hunting through this year's Prime Day iPad deals for work, streaming, or study, we're showing you exactly which models you should be looking for in this year's sales just below with plenty more information on each device further down the page.
The iPad models you need to watch out for this Prime Day are the following:
iPad 9th generation (2021)
iPad 10th generation (2022)
iPad Mini 6th generation (2021)
iPad Air 11-inch M2 (2024)
iPad Air 13-inch M2 (2024)
iPad Pro 11-inch M4 (2024)
iPad Pro 13-inch M4 (2024)
In general, the absolute cheapest time to buy an iPad is when its next-generation model has just released. This is when we see the heaviest discounts on each device (just look at the rates on the M1 iPad Air over the last few weeks). However, these savings only last a very short amount of time and stock is incredibly fast-moving. If you're looking to buy a new generation iPad, the cheapest times of the year are July, October, and November.
July typically hosts Amazon Prime Day and November carries the full weight of Black Friday / Cyber Monday. However, Amazon has also been doubling up its Prime Day efforts in recent years, adding another sale in October. In general, these events later in the year will yield slightly lower prices on iPads than the summer. Each tablet has been on the shelves a few months longer, and the holiday shopping frenzy can sometimes squeeze those rates even further.
We say *sometimes *because last year the M1 iPad Air was exactly the same price between both July and October Amazon Prime Day events and November's Black Friday - 399 in July's offers, with a further fall to 279 last Prime Day, to fall a little further to $249 in Amazon's October event and throughout the entire Black Friday / Cyber Monday season.
So when should you buy an iPad? If you're looking for the absolute lowest price possible and you don't need a new device right away, we'd recommend waiting for Black Friday (or at least, for a potential future Prime event in October). However, the price differences aren't major and considering there's generally only around $50 in it, those who need a tablet sooner rather than later wouldn't be fools to shop in July.
iPad 9th generation (64GB) | 249 at Amazon *Save 249 sale price on the 9th generation iPad after it was stuck at $269 for the previous few weeks. This was the lowest price we'd ever seen on the entry-level device, but it only comes out for special occasions.
Buy it if:
✅ You don't need too much power ✅ You need an everyday streaming device ✅ You only use lighter apps and workflows
Don't buy it if:
❌ You need power for media editing or gaming ❌ You want a larger screen
Price Check: Best Buy: 279
iPad 10th generation (64GB) | 399 at Amazon *Save 50 discount on the 10th generation iPad earlier in the summer, and it was back in the last round of Prime Day iPad deals, having settled close that MSRP for a little while.
Buy it if:
✅ You want plenty of power without Pro prices ✅ You need a USB-C connection ✅ You want a larger screen than the 9th gen
Don't buy it if:
❌ You just need an everyday tablet
Price Check: Best Buy: 449
iPad Mini (64GB) | 399.99 at Amazon *Save 100 from its MSRP to offer up this excellent $399.99 position. This is one we generally only see during sales events, but it had popped up quite a bit over the previous few weeks.
Buy it if:
✅ You don't need a lot of screen space ✅ You want to travel easily with your iPad ✅ You want to use it one-handed
Don't buy it if:
❌ You need to multi-task a lot ❌ You have demanding workflows
Price Check: Walmart: 499.99
iPad Air (64GB) | 499.99 at Amazon *Save 100 off last year, with Amazon dropping that 499.99. That was a record low price.
Buy it if:
✅ You need a note-taking device ✅ You want solid gaming performance ✅ You don't need a high refresh rate
Don't buy it if:
❌ You just need an everyday browsing device ❌ You use more demanding workflows
Price Check: Best Buy: 559
iPad 10th generation WiFi | £499 £469.99 at Amazon *Save £30 - *It was a smaller saving, but the 10th generation iPad hadn't seen much in the way of discounts its entire life. As it stood, this £469.99 sale price put us to within £5 of the previous record.
Buy it if:
✅ You want plenty of power without Pro prices ✅ You need a USB-C connection ✅ You want a larger screen than the 9th gen
Don't buy it if:
❌ You just need an everyday tablet
Price Check: Ebuyer: £469 | John Lewis: £484
Apple iPad Mini | £569 £529 at Amazon *Save £40 - *The iPad Mini had done much better in previous sales events, even dropping down as far as £459 in April last year. Still, Amazon was cutting £40 off the final price in the most recent round of Prime Day deals.
Buy it if:
✅ You want a super portable device ✅ You don't multi-task in split-screen ✅ You don't need the power of an M1 processor
Don't buy it if:
❌ You want an iPad for regular productivity
Price check: Very: £529 | Ebuyer: £529.97
11-inch iPad Pro (128GB) | £899 £834.99 at Amazon *Save £64 - *The 11-inch iPad Pro isn't quite at the £799 position we were hoping to see over Prime Day iPad deals proper, but you could still score a record-low price on the 128GB model last year. Amazon was beating the rest with its £834.99 sales price.
Buy it if:
✅ You need plenty of media editing and gaming power ✅ You still want portability ✅ You want an iPad this week
Don't buy it if:
❌ You can hold out for a new record low price ❌ You want the full 120Hz display
Price Check: Currys: £839 | AO: £854
*We're also getting you prepped for all the best Prime Day laptop deals, Prime Day PS5 deals, and Prime Day Xbox Series X deals. *